A Guide for Mobile Operators to Compete and Thrive in an OTT Dominated Market
What is a Virtual Number Solution?
In short, the Virtual Number(VN) Solution allows any subscriber to spin off an additional number(s) using their existing number(2 MSISDNs through 1 IMSI). It transforms any phone (smart or feature) to act as a dual SIM phone seamlessly in a matter of seconds. A user can spin off a number for temporary use as well as their permanent secondary number need.
Today the Virtual Number is implemented in a number of operations throughout Asia and different operators have chosen it to utilize the dynamic solution in different ways.
How it works?
The service is offered to the customers as a monthly Value Added Service(VAS). Customers can easily subscribe to the service through a simple USSD activation.
Once the Virtual Number is obtained the customer can easily start calling or texting using the virtual number by adding a simple prefix to the front.
When a third party tries to reach you through the Virtual Number you can easily distinguish it by the prefix on the caller CLI.
There are number of benefits that can be derived from offering the Virtual Number solution to an operator’s customer base. First, it generated multiple revenue streams for the operator through voice, sms, data and subscription. The service can easily penetrate 5% of the subscription base and will also increase the ARPU of the user.
Secondly, the service will reduce churn for the operator and prevent customers from moving to a different operator for their secondary or temporary number need. A customer can instantly activate as well as deactivate numbers in a matter of seconds.