Mylinex SMS Firewall Helps Etisalat Monetize A2P SMS Traffic While Enhancing The User Experience

A fully owned subsidiary of the UAE based Emirates Telecommunications Corporation, Etisalat Lanka is the first mobile telecommunications provider in Sri Lanka to celebrate 25 years of service. The operator continues to make giant strides in the domain of communication innovation, introducing nationwide High Definition Voice Technology (HD Voice) for the first time in Sri Lanka. By 2013, Etisalat’s subscriber base had grown to reach 3 million users, strengthening its stand as one of the top three mobile operators in the country.

Challenges Etisalat was looking to address:

  • Etisalat was looking for a way to control promotional SMS messages the network was receiving from other operators.
  • Unsolicited SMS traffic also aided customer dissatisfaction.
  • Roaming subscribers voiced their frustration, as they were unable to receive SMS messages from certain operators, or received too many messages from certain other operators.

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