Content delivery platforms create a significant revenue stream for mobile network operators across the world. However, when it comes to managing SMS, USSD and IVR (Interactive voice response) platforms as different entities, network operators face efficiency and performance related challenges. The Mylinex Content Delivery Platform offers a converged solution that supports SMS, USSD and IVR media, enabling operators to:
Reduce operational overhead by managing a single platform for content delivery
Run cross-selling promotions across SMS, USSD and IVR media
Promote a single short-code for all content services
The Mylinex Content Delivery Platform supports a range of static content services, dynamic content services such as news alerts, and quiz services. The solution is also equipped with the capability of creating and managing USSD management menus, through which users can subscribe or unsubscribe for content services.
The system is compatible with all-IP architecture as well as with TDM (time-division multiplexing) technology.
Mylinex Content Delivery Platform supports:
Simple and efficient management of IVR menus and services
Integration with billing systems via multiple protocols (CAMEL, DIAMETER, API, FILE-BASED)
Execution of outbound dialing campaigns
Management of USSD menus related to content services
Management of SMS based subscription manager
Delivery of content via SMS or USSD
Features
IVR, SMS and USSD support
Integrated charging module (API and SMS termination based)
CAMEL and Diameter support
Integrated subscription service manager
Easy integration with CMS platforms
On-demand and scheduled content delivery
Voting module
Gaming and quiz support
APIs for external applications for user interactions
